Project Overview

Desk Yogi is a feature-rich membership site built on WordPress that provides a comprehensive platform for individuals and companies to access a variety of wellness resources. This case study dives into the technical considerations involved in developing a user-friendly and secure platform that promotes workplace wellness.

Technical Features

  • Membership Management: A robust membership plugin manages user accounts, subscription plans, and access control to exclusive content. This ensures a seamless experience for individual and corporate members.
  • HIPAA Compliance: Security measures are implemented to comply with HIPAA regulations. This includes data encryption, user authentication, and access restrictions for sensitive health information.
  • Wistia Video API Integration: Wistia’s video API allows for seamless integration of high-quality video content within the membership site. This provides Desk Yogi with greater control over video playback and analytics.
  • Mailchimp/Mandrill API Integration: Mailchimp or Mandrill email marketing platforms are integrated to manage email communication with members. This allows for automated welcome emails, progress updates, and promotional campaigns.
  • Single Sign-On (SSO): SSO functionality allows companies to integrate Desk Yogi with their existing user authentication systems. This simplifies the login process for employees and ensures secure access.

Engagement Features

  • Live Webinars: Integration with a webinar platform enables hosting live, interactive sessions for members to participate in real-time.
  • Challenges and Gamification: A custom-built challenge system allows individuals and company teams to participate in monthly or weekly challenges with prize drawings. This fosters engagement and motivates members to stay active.
  • Customization and Personalization: Members can choose their own challenges, customize their dashboard layout, and track progress in specific focus areas. This personalized approach caters to individual wellness goals.
  • Content Discovery and Trending Topics: Features are implemented to highlight trending content and allow users to discover new video lists based on their interests. This keeps members engaged and promotes exploration of various wellness resources.

Member and Company Dashboards

  • Individual Dashboard: Members can track their progress streaks, view overall wellness data, earn badges, and set reminders for Desk Yogi breaks. Additionally, they have the ability to invite friends and family to join the platform.
  • Company Dashboard: Companies gain valuable insights into employee engagement through Desk Yogi. Features include viewing employee participation rates, rewarding the most active members, identifying trending challenges, and tracking team performance.

Additional Features

  • Team Management: Companies can create employee teams within Desk Yogi, allowing for team-based challenges and fostering a sense of community within the organization.
  • Internal Chat System: An internal chat system allows team members to communicate and support each other within the Desk Yogi platform.